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Visual Communication
Degree Show 2021


Sophie French

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Sophie French is a Sydney-based Designer with a penchant for vibrant graphics and hand-made details. Passionate about branding and publication design, Sophie’s first love was writing, and her favourite projects are always ones driven by storytelling and playful copy. During her three years at uni Sophie developed an interest in the strategy side of design, and now has a practice centered in research which priorities concept-led visuals.

Muddler’s Gin Fizz is a fictional range of gin spritzers inspired by flavours from the garden. Exploring the concept of being ‘all muddled up’, the brand identity features altered type, free-form gradients, and organic shapes, whilst copy links alcohol-fuelled nights to spice. This publication investigates synesthesia - specifically the correlation between colour and abstract concepts - as a means of ordering. The work’s centrepiece is a chapter from Vladimir Nabakov’s Speak, Memory which is then reordered to reflect the ‘muddy rainbow’ of his ‘private language’, exploring a senseless approach to sense-making. Stream is a coding education platform designed to help teachers and students as coding is integrated into the NSW education curriculum. Stream’s visual identity was informed by their primary function of ‘clearing things up’, using the obfuscation of type and a fuzzy graphic language to reflect the idea of bringing coding into focus.



UTS School of Design, Faculty of Design
Architecture and Building
UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.