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Visual Communication
Degree Show 2021


Serena Diep

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Serena values design as a mechanism to drive positive social change. She has a passion for creating elegant and thoughtful designs across print and digital platforms with experience in various areas, including publication design, branding and web design. As a curious visual communicator, she loves exploring a variety of design practices to experiment with new ways of approaching different challenges.
‘Seed’ is a mindfulness app that provides inmates with rehabilitative therapy in an effort to reduce their chance of reoffending post-release. The app walks them through a set of questions that engage inmates in cognitive behavioural therapy and includes a gratitude journal as well as a guided meditation function that encourages a more positive mindset. EMBRACE is a women’s health festival that aims to spread awareness of the health challenges women face. The brand identity incorporates a dynamic push and pull to reflect the tug-of-war many experience when grappling with the complexities of their body and the healthcare system.



UTS School of Design, Faculty of Design
Architecture and Building
UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.