Lucinda Cripps is graduating in 2021 with a Bachelor of Visual Communications and a sub-major in Advertising. Lucinda’s preferred and most successful works have been in developing campaigns for social good or not-for-profits. Lucinda is a conceptual thinker and people person, she enjoys developing a strategy/ concept to address the brief/problem and writing the copy as much as she enjoys the process of designing the outcome. Lucinda’s approach is versatile yet consistently energetic and engaging. The featured projects highlight her ability to understand and connect with the target audience.