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Visual Communication
Degree Show 2021


Lucinda Cripps

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Lucinda Cripps is graduating in 2021 with a Bachelor of Visual Communications and a sub-major in Advertising. Lucinda’s preferred and most successful works have been in developing campaigns for social good or not-for-profits. Lucinda is a conceptual thinker and people person, she enjoys developing a strategy/ concept to address the brief/problem and writing the copy as much as she enjoys the process of designing the outcome. Lucinda’s approach is versatile yet consistently energetic and engaging. The featured projects highlight her ability to understand and connect with the target audience.
Road accidents within my own demographic tend to be as a result of driver fatigue. This demographic tend not to prioritise sleep and do not recognise the relationship between poor sleep-related behavioural patterns and increased risk of accidents on the road. This campaign #NotNocturnal aims to challenge this behaviour and drive social change. My research findings identified a hidden population within the health care service landscape, children of parents with mental health illnesses. This group have very limited resources and ability to access information. "Joey" is a child friendly source of information in the form of a digital narrative and way finding to child friendly areas of hospital.
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UTS School of Design, Faculty of Design
Architecture and Building
UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.