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Visual Communication
Degree Show 2021


Jia Jia Koh

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Jia Jia (pronounced sorta like the Star Wars character) is a designer, communicator and problem solver. Her passion for design focuses on UX/UI, print and graphic design, with experience in web/app, publication/packaging and social media. She enjoys creating simple to grasp and visually engaging solutions, with a dash of pop culture and pinch of humour, to make design approachable to the brand she works with. When not cracking jokes in the office or designing, Jia Jia likes smiling at dogs, editing videos and dominating in Mario Kart!
Wags is a sustainable dog food brand, specialising in creating dog treats made good for the environment and man’s best friend. Dogs are fun, easy going and a bundle of joy, why shouldn’t dog food packaging reflect this in a simple and vibrant nature? Wags uses sustainable compostable packaging to tackle sustainability in the food industry. Splore is an audio-based, orienting app that stimulates the exploration of the senses, the hidden aspect of Sydney that gives it its identity and our sense of place. Often engrossed on phones, the app is designed to be pocketed. Curated sound bites form sound identities that orient users within the suburbs of the CBD from their distinguished sounds. Pieces of Suburbia is a magazine exploring the rapid urbanisation of Macquarie where historical suburban houses are being demolished in favour of modern upscale apartments. The publication contrasts typography, left as fragments in wayfinding signages, to explore whats left in our suburban landscapes turned to mini cities. The Very Merry Christmas Guide to the Two-Way Energy Circuit illustrates how stereotypical Aussie Christmas traditions will change to suit the upcoming mass household adoption of solar energy. Filled with cheeky lines, the publication aims to make this change approachable through painting a narrative of human experiences that evoke warmth and familiarity.



UTS School of Design, Faculty of Design
Architecture and Building
UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.