Visual Communication
Degree Show 2021

Jenny Nguyen


Studio Leader
Gabe Clarke
Some aspects of Vietnamese culture cannot be translated into English through words alone. For example, the word thương [th-uuh-oo-ng] is a common Vietnamese expression used to show affection to others, a mix between love and like – which has no direct translation to English. This points to the way relationships are valued in Vietnamese culture in a unique way.

Through a collection of comics visualising personal stories voiced by Vietnamese Australians, Thương is a print publication that allows readers to immerse themselves in a new understanding of a word that is deeply rooted in Vietnamese culture. This project creates a doorway into the stories and culture behind a language, from a personal perspective. The project uses personal narratives as an alternative way to translate and unpack a language to a wider audience.

UTS School of Design, Faculty of Design
Architecture and Building
UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.