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Visual Communication
Degree Show 2021


Clare Armstrong

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Clare Armstrong has a boring name but a very un-boring perspective on creativity. She is a passionate and vibrant young designer who loves a good dad joke. Her work primarily fixates on two things; storytelling and making people smile, and believes there is an important modern reliance on creatives to influence from a personal level in order to create greater systematic change. She describes herself as a “get-it-done-er” who treasures optimism and kindness. Clare will try any medium thrown her way but her strengths are in illustration, Photoshop, copy writing and strategy.
Put Me in the Zoo: With storytelling at the core, the brief asked for an interactive experience around a favourite children’s book for the Immersive Museum of Children’s Books (an immersive physical and digital museum experience). Put Me in The Zoo is a character customisation hub within a large immersive digital and physical playground. Put Me in the Zoo: With storytelling at the core, the brief asked for an interactive experience around a favourite children’s book for the Immersive Museum of Children’s Books (an immersive physical and digital museum experience). Put Me in The Zoo is a character customisation hub within a large immersive digital and physical playground. Cookies by Aidan: Working to support local, Clare designed a unique aesthetic to capture the friendly personality behind a home-delivery cookie brand. She did this through a brand package and character design. Cookies by Aidan provides bulk cookies for local cafes, events and families. Follow @cookiesbyaidan if you want a delicious bite yourself.




UTS School of Design, Faculty of Design
Architecture and Building
UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.