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Visual Communication
Degree Show 2021


Amy Toma

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Amy Toma is a graphic designer and student, living and working on unceded Darug land. She is also a co-director of Pari, an artist-run space in Parramatta where people and communities come together to talk, think, learn and do.

Her work explores an international approach, and her ever-evolving practice is inspired by the communities she finds herself in. Championing an experimental and playful design approach, her skills include branding, custom type, exhibition design, publication design, motion, and curation. Her other hobbies include making collaborative playlists and buying books she will never read.
Break the Canon is a manifesto for decolonising design. Incorporating typefaces designed by black designers, and abandoning the notion of the typographic grid altogether, this project was an exercise in unlearning and interrogating Euro-centric design standards. Stream is a fictional learning resource to help teachers teach students how to code. The visual identity was inspired by the joy you get from grasping a difficult concept, and connecting the dots. The identity I created for Stream played upon this idea by relying on a ‘smile in the mind’ through the pairing of witty copy and a playful graphic language. For UTS' student publication Vertigo, the visual identity was created to be bold, experimental, and inviting. We developed a masthead that had a lo-fi aesthetic, harkening back to the days of DIY and everyone having a go, no matter how amateur. Designed in collaboration with Sophie Tyrrell, Karishama Singh, Elby Chai, Jennifer Wen, and Rachel Lee.


UTS School of Design, Faculty of Design
Architecture and Building
UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.