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Visual Communication
Degree Show 2021


Adeel Jaffery

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Adeel is a designer who thrives on chaos and aims to develop conceptually concrete designs that can make the world a better place. He likes to dabble in many things, from interpretive signage to bio-design and everything in between. He hopes to use his design skills in meaningful ways that challenge the current limits of what design means. He has a particular interest in service design and design for social change. He is a highly collaborative designer and enjoys sharing ideas and learning from people to take concepts to the next level.
This project features a series of five anamorphic sculptures and accompanying signage, which tell the stories of the birdlife of Rouse Hill Estate. The anamorphic illusion also reflects the dwindling presence of these native birds as they have become harder to spot over the years. Inspired by Japanese origami, this prospective folded poster/flyer design for the Japanese Film Festival contains a bespoke modular typeface for the Japanese text as well as the display copy of the poster. The logo of the event is evoked through the shape of the bird that is revealed through the unfurling process to create a meaningful experience. This bio-design system was developed alongside Lilav Said and Ruoshan Mao. It re-envisions the future of plastic production by utilising human waste to feed bio-reactors that house genetically modified algae. The idea is to transform the ways in which we live by encouraging social change through a seamless inclusion of these systems in our own homes.


UTS School of Design, Faculty of Design
Architecture and Building
UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.